"Organic"

'Organic farming' is a phrase originally coined by Lord Northbourne and made popular by J.A. Rodale in the middle of the 20th century.  It meant looking at farming as if the entire farm and everything on it was one living animal that should be managed holistically. 

Then 'organic' got codified.  It now describes a type of agriculture which limits/restricts synthetic chemical use.   I rant about it a little in my opening post.  'Organic' has great connotations to the average consumer, and for good reason.  This chart, showing which multinational food producers make which 'organic' brands, is a good example of why allowing the government to restrict the definition of what qualifies as organic makes me think that SOLE is 'organic' 's successor.



Fun Fact: Seeds of Change is owned by M&M Mars and boy oh boy are those seed packets expensive.